Hello to my favourite humans!!

Checking in again to share this past month’s journey — and, of course, to talk about the official launch in just two days!

You’ll all receive an early access email tomorrow containing a password to view the website before anyone else. I’m not sure what to expect with launch sales, so I’m trying to take a “no expectations” approach and simply enjoy the moment.

This past month has been all about final test bakes. The product has, of course, turned out beautifully, though the inner critic in me is always finding new ways to refine and improve the process. I’m incredibly precise and detail-oriented during bake days and definitely feel the pressure for every batch to be perfect.

Over the last week, I’ve started receiving feedback and reviews for each flavour, which fills me with pride for what I’ve created. It also helps quiet the self-doubt that inevitably creeps in as we get closer to launch. Despite those moments, I keep moving forward — because while there’s fear, there’s also deep love for this brand, the products, and the journey ahead.

This week, I’m preparing for our first full production day, which will be a big logistical challenge. I’ll be doing around three car trips to transport all ingredients and equipment to the bakery, followed by two intense 10–12 hour days of non-stop baking, filming, packaging, sealing, and cleaning.

My mum is flying over from Adelaide to help, and I’m so grateful. She’s always been my biggest supporter and gets just as excited as I do when I share my plans. She also helped me during my first Kacie Jae’s bake days back in Adelaide — this time, it feels a little different launching in a new state. After this first production run, I’ll be managing bake days solo. Having her here for the first one will help me gauge whether that’s sustainable or if I’ll need an extra set of hands (it’s definitely a labour of love — emphasis on both labour and love!).

Launching Kacie Jae’s in Melbourne, away from my close friends and family, has been a challenge — but it’s also a forced level-up. I can already feel how much this independence will shape the business’s foundation.

I’ve continued working on potential business collaborations. As mentioned in my last blog, I’ve been in conversation with Yo-Chi — nothing confirmed yet, but it’s been a valuable learning process. Negotiating and structuring collaborations as a startup has taught me so much. Working closely with my mentor, Joseph, has helped me refine my perspective, make informed decisions, and establish clear boundaries on what’s right for my business. His mentorship continues to bring so much clarity and confidence — and while learning independently is always possible, having guidance shortens the learning curve (and saves a lot of costly trial and error).

Another area I’ve been really trying to elevate is my diet and training. Especially leading into launch, I want to ensure I’m functioning at my best — because when I compromise in that area, it flows into everything else. The overall goal for me right now is to level up how I operate as a human: to remove internal negotiations, sharpen my focus, and move through my days with precision, clarity, and as little chaos as possible.

Now, as I stand on the edge of the Kacie Jae’s launch, I could honestly cry from joy. My long-term vision is to have my own bakery space — something I’ll be working toward over time. It’s easy to get caught up in future dreams (I do it often!), but I keep grounding myself in where I am now: the foundation phase. The priority is to be with the business as it grows — one step at a time. The thought of eventually transitioning from full-time work to running Kacie Jae’s full time is thrilling and terrifying, but I’m ready for both.

Thank you all again for your constant support. I say it often because it’s true — it means the world to me. I can’t wait to update you next month with how the launch went and share our first market experiences.

Until then,
Kacie Jae x